WLTP Compliance in Rolls-Royce Advertising & Marketing

The Worldwide Harmonized Light Vehicle Test Procedure (WLTP) is a new test-cycle replacing the NEDC test-cycle for measuring CO2 emissions and fuel consumption which came into force in the EU in September 2017.
The objective of the project was to ensure that Rolls-Royce

Motor Cars was compliant in all its advertising and marketing of new vehicles in line with the EU Directive 1999/94/EC and displaying the correct values according to WLTP laws. Our business consulting experts provided support.

THE PROJECT IN DETAIL

Challenges

  • The main challenge was ensuring that the relevant business departments (sales, marketing, communication etc.) were able to understand the legal requirements easily and had all the necessary information to be compliant.
  • The coordination between the legal department, the project and the departments was a challenge. It was necessary to create understanding among the departments why the way they advertise new cars has to be changed.
  • Keeping track of the tasks was another challenge, but this was achieved through fortnightly status meetings with the departments.

Customer benefits

  • The advantage for the client was that we acted as an intermediary between all departments and the project to ensure that the regulations were implemented efficiently.
  • We were also the central contact point, answering all questions and finding possible solutions.
  • We were required to understand all facets of the business in implementing the solution.
  • The client now has documentation which was created by us and handed over the business which is an easy to use „manual“ which can be used in the future or updated easily as required.

Methods & Tools

  • Configurators
  • Websites
  • Social media channels

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